Accelerating Growth Through Better Sales & Marketing Decisions

Bring Your Excel Data Alive with Mapping

Spreadsheets only show one simple, loose view.  A row of names, addresses, (which are often not complete), sometimes a phone number (if you’re lucky) and then, pray to the lord… that they all match up.  Meaning line # 30 might really match up to line #1.  Or, well…you get my drift. 

With mapping added, you will gain an entire new sales/marketing view.  You will gain a tool that will turn the lowly spreadsheet into a force to be reckoned with.  Not to mention increased ROI, sales and market share. 

By combining maps with spreadsheets, you can instantly see what your charts and graphs have been busting at the seams to show you :

• A complete view of customer, prospect and competitor locations and how they relate.
• Sales territories – those that are doing well and those that need fixed, so you can balance them.
• Understand and manage your trade areas better than ever.
• Profile your customers and prospects like never before for fantastic target marketing.
• Select the best sites for your next locations.
• Analyze your market share and your competitors’ share.

Now, you can see it all clearly.  Instead of mind-boggling sets of rows and numbers, mapping opens the clouds and enables you to see everything.   

Esri Maps for Office is a new product that allows you to quickly create dynamic, interactive maps of your Excel data and start exploring it in a whole new way. Esri Maps for Office enables you to uncover patterns and trends not evident in tabular data and charts. The process of creating a map in Excel is painless, and is much the same as creating a graph or chart of your data. Maps can be shared immediately through PowerPoint presentations or by one-click publishing to Esri’s mapping cloud, ArcGIS Online.

The ability to visualize data, such as customer and competitor locations, sales territories, trade areas, and demographics enables executives to improve the quality of business decisions, enhance sales, and expand market share.

We at InfoGrow have been expounding on combining mapping with spreadsheets and CRM/SFA applications for over a decade.  There’s nothing better than visualizing your CRM data.  Let us help you exceed your marketing and sales goals by leveraging your internal data with map and dashboard application development. 

Esri GIS Solutions Help Microsoft Customers Work Out Tough Business Problems

Microsoft has selected Esri to participate in the Microsoft Technology Center (MTC) Alliance Partner program. Esri’s flagship ArcGIS software will be demonstrated in MTC Envisioning Centers worldwide as part of the Strategy Briefing offering. These leading-edge geographic information system (GIS) tools will also be available to Microsoft prospects and customers to use during Proof of Concepts workshops. 

“For more than 20 years, we have worked closely with Microsoft to develop solutions that are used around the world and across all industries,” explained Jack Dangermond, president of Esri. “Mapping and geographic analysis are recognized for the powerful analytic advantages they provide and for their ability to clearly communicate complex relationships and patterns. Esri is very pleased to contribute to the excellent work that is done in MTCs around the world.”

The market leader in GIS, Esri software is used in more than 300,000 organizations worldwide including each of the 200 largest cities in the United States, most national governments, more than two-thirds of Fortune 500 companies, and more than 7,000 colleges and universities. Esri applications, running on more than one million desktops and thousands of Web and enterprise servers, provide the backbone for the world's mapping and spatial analysis.

Gartner Gives Esri the Highest Possible Rating in Their MarketScope Report

Gartner, Inc. is the leading provider of research and analysis on the global information technology industry. Their MarketScope Report for Energy and Utility Geographic Information Systems (GIS) by Randy Rhodes, was published March 22, 2011.

In that report, Esri received a Strong Positive rating, the highest possible from Gartner, Inc. View the article and gain access to the full report.

Esri is the market leader in GIS technology. Their applications are used in more than 300,000 organizations worldwide, including over two-thirds of Fortune 500 companies in every industry.  That impressive stat alone provides more than enough reason for every company to check out their site and offerings.
 
Visit Esri, to find out how they can help you with your industry challenges.  

Esri Provides Vital Support to Japan Earthquake and Tsunami Disaster Response

In response to the devastating Japan earthquake and tsunami, Esri is providing assistance to a myriad of organizations involved in the disaster response. The company is working closely with both domestic and international agencies to provide on-site personnel, geographic information system (GIS) software expertise, and project services. Esri is also providing organizations with software, data, imagery, and technical support. http://spatialnews.geocomm.com/dailynews/2011/mar/14/news2.html

Esri Empowers Microsoft SharePoint Users with Maps and Analytical Tools

Rise above department silos and share work by providing maps and GIS analytic tools within SharePoint. Use throughout the organization! Now access mapping tools and perform advanced analysis to gain greater insight into your business.

An organization that uses SharePoint to track and share performance metrics, such as a retail enterprise investigating sales by region or store, can display those statistics graphically on a map. 

Symbology can be selected to display each store as a low-, medium-, or high-performing location based on preselected values.

This mapped data reveals patterns and trends not visible in tabular data, making it a powerful but easy-to-use analytic tool.

For example, a map may reveal where stores are competing with one another, negatively impacting sales for both locations. Another map might expose where a business' best customers exist and identify other locations to reach similar demographic markets.

ArcGIS Mapping for SharePoint is available as a download and is easy to deploy to a SharePoint installation. To download ArcGIS Mapping for SharePoint or to get more information, visit www.esri.com/sharepoint.

Increase Productivity with Esri ArcGIS 10

Since geographic location is the key feature of 80-90% of all business data, effective organizations have come to realize the power of integrating their business intelligence with location intelligence and mapping technology.

As the largest provider of GIS/Mapping software, Esri has positioned itself to become a leader in business analytics with the introduction of ArcGIS 10, a complete system for creating, managing, analyzing, and disseminating geographic information. 

Esri is offering a free, daylong seminar, Increase Productivity with ArcGIS 10, that will benefit professionals in all industries, whether they are working in a desktop, mobile, server, or cloud environment.  This educational event will take place September through November of this year and will be held in more than 70 U.S. cities.

Attendees will

• See how ArcGIS 10 is a powerful system that facilitates the creation, management, analysis, and dissemination of information.
• Learn practical ways to achieve enhanced analysis, access imagery, make better use of the Web, apply ArcGIS in the field, and more. 
• Discover better ways to launch and manage geospatial projects as well as an enterprise geographic information system (GIS).
• Understand how to promote collaboration both inside and outside an organization.

The market leader in GIS, Esri software is used in more than 300,000 organizations worldwide including each of the 200 largest cities in the United States, most national governments, more than two-thirds of Fortune 500 companies, and more than 7,000 colleges and universities. Esrii applications, running on more than one million desktops and thousands of Web and enterprise servers, provide the backbone for the world's mapping and spatial analysis.

Don’t miss out on one of these powerful and educational seminars near you. Register at http://www.esri.com/events/seminars/arcgis10/index.html .  Learn how mapping and spatial analysis can help you make better decisions quicker.  For more information on this technology, visit InfoGrow’s Blog at http://infogrow.typepad.com/sales_marketing_effective/business_intelligence/.