Most of our prospects are drowning in email messages, their fingers twitching above the delete key, but if your email messages are done right, their fingers will click on open. Open and read. You still only have a few seconds of their attention, but that is what it’s all about. You just need a few seconds. If your email program is efficient and your message effective, you stand a good chance of your prospects reading further. If they do, you stand a better chance of their contacting your company before they waste time reading your competitors’ emails.
To read some great information on your email message effectiveness, check out this article, 7 Hot Email Prospecting Tips, written by Jill Konrath, CEO and Chief Sales Officer of Selling to Big Companies. Jill is a frequent speaker at national sales meetings and industry conferences. She helps sellers crack into corporate accounts, shorten their sales cycle and win more contracts. For more info on Jill and how she can help your company, visit Selling to Big Companies.
And, for InfoGrow’s take on how to use email marketing to increase your sales and marketing effectiveness, I encourage you to spend some time reviewing our previous articles:
I wish you success in your email sales and marketing efforts. Actually, I wish you success in all of your sales and marketing efforts, despite the channels used.