With at least 80 percent of all data containing a location component, organizations have come to realize the power of integrating their business intelligence with location intelligence and mapping technology. Location intelligence and mapping uses information about a location and can be delivered via the Web to help users easily share that information and make better decisions quicker.
The following represent some of the highest uses Location-Based Business Intelligence with mapping applications by Industry:
Retail:
* Store Locators to direct prospects where to buy
* Trade Area Analysis so sales & marketing are focused on the best customers/prospects
* Target Marketing and Campaign Analysis
* Store Performance Analysis
* Site Selection
Banking:
* Proximity Analysis for cash management
* Site Selection & Network Optimization
* Market Share & Potential Analysis
* Sales Territory Optimization
* Tying trade areas to CRM systems
Manufacturing – Wholesalers:
* Dealer Locator
* Lead Management
* Sales Territory Optimization
* Market Analysis
* Target Marketing
Health Care:
* Physican/Speciality/Hospital Locator
* Proximity Analysis
* Directory Print Management
* Voice Activated Physician Locator
* Marker Share Analysis
* Site Selection
Insurance:
* Catastrophic Management
* Risk Analysis
* Rate Verification
* Agent Locator with Bio’s, Photos
* Market Share Analysis
Real Estate – Commercial:
* Map Index System
* Lease/Asset Management
* Acquisition Planning
* Space Optimization
* Space Inventory System
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